How Using A Drop Capital Increased My Ebook Sales By 40%
You will often find me with my head in a book, studying the marketing and copywriting experts from the past.
It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.
The book was: 'Ogilvy On Advertising' - by David Ogilvy
In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial).
Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%".
How Does The Drop Capital Increase Readership?
Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page.
The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right.
The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.
The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!
What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook.
My first big hurdle was learning how to create a drop cap effect on a web page.
I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small.
I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates.
After much perserverance and trial and error, I managed to get everything looking just right.
I Set Up A Split Test To Track My Sales Conversion Rate
Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital.
A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales.
I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales.
My Test Results Revealed That My Sales Were Up By A Huge 40%!
The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising.
Here are my test result statisitics from a website where I am selling an ebook...
Page WITHOUT a drop capital image: 3796 unique visitors, 57 new sales, 1.5% conversion rate
Page WITH a drop capital image: 3702 unique visitors, 78 new sales, 2.1% conversion rate
Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% more sales, than the exact same page WITHOUT a drop capital.
I'm sure you will agree that the increase in sales is very significant; and all after changing just one single letter on my web page! If you don't currently use drop capital images on your website, you really are leaving money on the table.
Instead of spending all your time and money, trying to get more and more visitors to your website, you really should look at how you can increase your sales, from the existing traffic you are already getting.
This is the easiest way I have found to increase my profits, and I didn't have to spend an extra dime on advertising to get it!
Jason Lewis has developed an easy 'cut and paste' solution for creating a drop capital effect on a web page. For details, and to see video proof of how drop capitals have increased online sales, please visit: Increase Conversion Rates With Drop Capitals
All Free Things - A searchable directory of free stuff and free resources including games, screensavers, MP3's, clipart, webmaster tools, and more. Abacus Directory - Seo Friendly Web Directory AAAWebDirectory.com A Website Directory A List Directory Seo friendly web directory 3windex AAAWebDirectory.com Abacus Directory - Seo Friendly Web Directory Mercury worldwide business directory
How to Write an E-Book Business 2 Community
The invisible army: how e-books are saving authors The Bookseller
Tired of waiting for e-books? Two national digital library systems might help. | Opinion - The Philadelphia Inquirer
Tired of waiting for e-books? Two national digital library systems might help. | Opinion The Philadelphia Inquirer
Global E-books Market Outstanding Growth 2019-2025: Amazon, Georg Von Holtzbrinck, Hachette Livre - News Parents
Global E-books Market Outstanding Growth 2019-2025: Amazon, Georg Von Holtzbrinck, Hachette Livre News Parents
Library plans to book levy renewal spot on Nov. 3 ballot Sentinel-Tribune
How high street book retailers continue to dominate ebooks Retail Gazette
Libraries push back after publisher enacts e-book 'embargo' Warwick Beacon
Gallery Books Marks 10 Years Publishers Weekly
WALL STREET JOURNAL-BEST SELLERS Washington Post
New Center Point Library opening mid-March Trussvilletribune
Turkey's largest library welcomes all users Anadolu Agency
US-Best-Sellers-Books-USAToday | Entertainment Casper Star-Tribune Online
Holliston Public Library announces programs - News - Holliston TAB Wicked Local Holliston
Global E-books Market Worth $XX.X Billion by 2025 - Exclusive Report by Orbis Market Reports- Amazon, Georg Von Holtzbrinck, Hachette Livre, HarperCollins Publishers, McGraw-Hill Education, etc. - Chronicles 99
Global E-books Market Worth $XX.X Billion by 2025 - Exclusive Report by Orbis Market Reports- Amazon, Georg Von Holtzbrinck, Hachette Livre, HarperCollins Publishers, McGraw-Hill Education, etc. Chronicles 99
Rockport library cancels late fees | Local News Gloucester Daily Times
New Titles from Self-Publishers: February 2020 Publishers Weekly
Public library partners with SMCISD for digital cards San Marcos Daily Record
Firms offer freebies to build bonds with customers amid virus outbreak South China Morning Post
E-books Market is Booming Worldwide | Amazon, Georg Von Holtzbrinck, McGraw-Hill Education, Pearson - Chronicles 99
E-books Market is Booming Worldwide | Amazon, Georg Von Holtzbrinck, McGraw-Hill Education, Pearson Chronicles 99
West Valley calendar of events for the week of Feb. 21 The Mercury News
Inside the unnerving world of Silicon Valley â€” and how it invaded cyberspace - The Washington Post
Inside the unnerving world of Silicon Valley â€” and how it invaded cyberspace The Washington Post
Getting the word out Cullman Times Online
Plenty to do, see at Albion library | Life Moscow-Pullman Daily News
What the swirling clouds said: A unique blend of myth and memory gives literature from the Northeast its distinct flavour - The Hindu
What the swirling clouds said: A unique blend of myth and memory gives literature from the Northeast its distinct flavour The Hindu
Turkey's largest library to be disabled-friendly Anadolu Agency
Open session for people to have their say on Huntly Library Grampian Online
Bestselling Books Week Ended February 15 Wall Street Journal
Sales, Earnings Down in 2019 at S&S Publishers Weekly
11 SEO Tactics to Optimize eBooks and White Papers Business 2 Community
Turkey: Erdogan set to cut ribbon of Nation's Library Anadolu Agency
Library e-books lead to long lines, worried publishers - The The Washington Post
Unpad offers online courses for students in China amid COVID-19 outbreak - The Jakarta Post - Jakarta Post
Unpad offers online courses for students in China amid COVID-19 outbreak - The Jakarta Post Jakarta Post
Will Kobo release a Forma 2 in 2020? Goodereader
'Do You Remember Barbara' available on eBooks | News, Sports, Jobs Marshalltown Times Republican
My Outlook - Bookcases and Pie Plates The Outlook
What Happened Between E. Jean Carroll and Elle Magazine? The New York Times
Westby's Bekkum Memorial Library offers digital book club The Westby Times
Major publisher restricting e-book lending Los Angeles Times
Opinion: No e-book access for library users? That's wrong Los Angeles Times
Limiting library e-books a blow to literacy San Antonio Express-News
The day the e-books stopped working BBC News
Frank Sarris Library events | Canonsburg Magazine Observer-Reporter
Which is greener, books or e-books? Neither. Treehugger
Millions love reading e-books from libraries, but publishers are starting to make it harder - Crain's Cleveland Business
Millions love reading e-books from libraries, but publishers are starting to make it harder Crain's Cleveland Business
Library E-Book Lending Poses Rising Problem for Publishing Industry The Wall Street Journal
Make E-books Accessible Now Publishers Weekly
Sale of second-hand e-books infringes copyright, rules CJEU World Intellectual Property Review
Will â€śartificial scarcityâ€ť of library e-books push sales? Marketplace APM
J.D. Salinger, E-Book Holdout, Joins the Digital Revolution The New York Times
Why e-books make things complicated for libraries Marketplace APM
Libraries can't keep up with e-book demand as they clash with publishers - Indianapolis Business Journal
Libraries can't keep up with e-book demand as they clash with publishers Indianapolis Business Journal
How a publisher is punishing library users with eBooks limit San Francisco Chronicle
Shift to e-books puts crunch on Denver Public Library The Denver Post
Libraries Must Draw the Line on E-books Publishers Weekly
Sonoma County Library joins nationwide fight against Macmillan over e-books Sonoma Index-Tribune
Guest Commentary: Newly released e-books could become scarce at Denver libraries with publisher embargoes - The Denver Post
Guest Commentary: Newly released e-books could become scarce at Denver libraries with publisher embargoes The Denver Post
An eBook Publishers Dilemma: Should I Use PDF or Exe Format?
If you write and publish eBooks, sooner or later youwill probably be faced with a dilemma - should youcreate your eBooks as .exe files or .
20 Questions To Ask Before Creating An eBook
1. What will be the title of your ebook and will it have a subtitle?2.
How to Build and Sell your eBook at the Same Time
Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers.
The Advantages Of Being An e-Book Writer Or Publisher
All well known experts have agreed that informational products especially eBooks are without any doubt the number one home based business opportunity. They are much easier to create than one may think.
Are Ebooks Overpriced?
Who ever thought that one day books would not be written. People no longer have to go to stores and buy books anymore, they can read them online by authors who instead of paying the extra money to get published, simply put their book in a virtual form.
Top Ten eBook Mistakes and How to Correct Them
Did you know that you already have an eBook inside you?And, like your coach, you can earn thousands of dollars each month?Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files.
The True Purpose of a Tips Booklet
"My topic doesn't fit into a how-to tips format."That comment shows up periodically, and did again this week.
How to Protect Your Ebooks and Software from Being Stolen!
There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft.
Choose the Right Format for Your Ebooks
Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you choose.
Invasion of the Amazons
The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned).This effort is three pronged:Some companies are gambling on content distribution and the possession of the attendant digital infrastructure.
The REAL Info Products Secret and How to Get Out of the Cycle
Most "info-products" revolve around Internet marketing, and get rich quick schemes. Everyone is looking for that instant "secret" that will guarantee them overnight success without spending the start up capital of a real brick and mortar business.
Top Ten Tips To Get Started Writing Your Book - Part 1
You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. 1.
Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks
There are many authors who have made a killing with their ebooks on the internet.How about you?What is your story?Have you published any ebook?How are you doing?Come close and listen up buddy, because I will now reveal to you the little known industry's amazing online promotion secrets that can help you sky-rocket your traffic and sales with your ebooks.
7 Secrets to Explode your eBook Sales! Part 3
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright 2004 Bluedolphin Crow - All Rights Reserved.Aho!Freeware/shareware sites provide a unique opportunity to market your eBooks.
The Story of a Downsized Manager and His Ebook Business
If you've been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people.
Make Profits from FREE e-Books
E-books are one of the most beneficial and easiest ways to make mone on line - if you sell them. But how can you make profits from free e-books? This closely-guarded secret of the self-styled guru's has recently become easily achievable by just about anyone with something to say, and certainly by everyone who already has a e-book or other information product to sell.
The Kolbrin - Ancient Warnings of Modern Threats
The Kolbrin is a substantial Biblical-era wisdom text of immense value to comparative religion scholars, space threat researchers and philosophers. The earliest books of this ancient manuscript were written following the Hebrew Exodus from Egypt.
Little Known Ways To Make More Money With EBooks
There are a myriad of free information products on the internet today, and actually looking to make some more money out of the act of 'giving' them away can be a constant source of much frustration. In conjunction with Johan Mok and Ewen Chia, Geoff Morris has compiled a list of some15 points that should remove some of these frustrations and actually start to make a deal more money foe the site owners.
How To Rebrand Your eBook Using Active eBook Compiler
Complete all the pages for your eBook in HTML format. Your main page should be named "index.
Internet Marketing - How to Write Your Own E-book
I tell you now the first e-book I ever wrote sat in my directory for a few months. I was scared out of my wits to actually put it out there incase the reaction was "bad".
|home | site map|